Every report opens with a snapshot of your homepage, captured at scan time, so there is no doubt the grade is about your site. This one is a sample; the live report embeds your actual page.
01
Executive summary
Thirty seconds for whoever signs off the budget: the number, the one urgent flag, the first three fixes, and the lift they are projected to buy.
The 30-second brief
Moderate confidence
72 / 100C · fair
A sound site with one weak lens.
The site is fast enough and sound on security, but accessibility is the one urgent flag, at 54. It is the biggest risk and also the cheapest fix. You sit third of four: ahead of one competitor and nine points behind the leader. The priority fixes below chart a path from C to roughly a B in weeks.
Do these three first
1Fix accessibilityImage alt text and form labels. Low effort, and it lowers legal exposure.54 → ~70
2Speed up the first viewCompress hero images, defer non-critical scripts.68 → ~80
After the four "Now" fixes: a projected move from C to B−/B, enough to pass the middle of the field. A re-grade after the work shows what moved.
Accessibility is holding the grade down
example-clientsite.com grades 72/100 (C, fair) across six lenses. The site is fast enough and reasonably well protected, but accessibility is the biggest liability, at 54. That is a measured weakness. It locks some customers out of the site entirely, and it is the area most often tied to ADA complaints. It is also the fastest, highest-return fix on the list. Of the three competitors tracked in this report, you beat one (70) and trail two, with the leader at 81. The "Now" fixes below are the route from C to roughly a B in a matter of weeks.
Measured 3 lenses scanned directly ·
Estimated 3 lenses estimated from public signals
72C · fair
72 / 100
Overall grade · C, fair
54
Lowest lens · accessibility (at risk)
~80
Projected after the "Now" fixes
The bottom line, in three priorities
01Fix accessibility first. At 54 it is both the biggest risk and the cheapest win. Image alt text and form labels alone are projected to lift it toward 70 and lower legal exposure.
02Speed up the first view. Compressing hero images and deferring non-critical scripts should move performance from 68 toward 80 and keep more visitors from leaving before the page loads.
03Close the competitive gap. You trail the leader by nine points. The accessibility and performance fixes alone would put a B within reach and move you past the middle of the field.
Status report
State of your web presence Sample
Working, with one urgent flag. Five of six lenses are green or amber. Accessibility is the lone red, and the first thing to fix. On current signals, a quick lift to a B is worth funding.
72 / 100
Overall grade · C, fair
1
Red flag · accessibility (at risk)
4
High-return fixes queued
Speed & Performance Measured68▲ Amber · needs work
Accessibility (ADA / WCAG) Measured54✗ Red · at risk
Security & Privacy Measured76▲ Amber · fair
Findability (SEO) Estimated81✓ Green · good
Trust & Compliance Estimated63▲ Amber · needs work
Reputation Estimated70▲ Amber · fair
Search & Growth Growth outlook · outside the sixEstimated66▲ Amber · needs work
Six graded lenses, plus a separate Search & Growth outlook, estimated and shown for context only (it is not one of the six). Each status carries a glyph and a word as well as a colour. ✓ green = excellent or good (80+) · ▲ amber = fair (70–79) or needs work (60–69) · ✗ red = at risk (under 60). Measured scanned directly · Estimated from public signals.
02
Scorecard at a glance
Six lenses, each scored 0–100 and labeled Measured (scanned directly) or Estimated (from public signals), with what each one means for the business.
Lens breakdown · example-clientsite.comHigher is better · 0–100
Performance
68Measured
Accessibility
54Measured
Security
76Measured
SEO & AEO
81Estimated
Trust
63Estimated
Reputation
70Estimated
Speed & Performance Measured
68
Needs work
Business read: the site loads, but slowly enough on phones that some visitors leave before the first view appears. That is traffic you already paid to acquire.
Accessibility (ADA / WCAG) Measured
54
At risk
Business read: real barriers for screen-reader and keyboard users, and the area most likely to draw an ADA complaint. The biggest single risk on this report.
Security & Privacy Measured
76
Fair
Business read: encrypted and fundamentally sound. A few missing protective headers leave small gaps, and a quick config change closes them.
Findability (SEO) Estimated
81
Good
Business read: public signals suggest search engines find and understand your pages well. This is your strongest lens. Estimated, not a verified ranking audit.
Trust & Compliance Estimated
63
Needs work
Business read: credibility signals look thin from public pages: a clear privacy policy and consent are hard to confirm. A business-risk view, not legal advice.
Reputation Estimated
70
Fair
Business read: sentiment reads broadly positive but thin in volume. An estimate from public mentions, not a verified reputation scan.
Six lenses, one view
The whole picture at a glance
Higher is better. Three lenses are scanned directly; three are estimated from public signals.
Performance Measured68
PoorFairGood
Accessibility Measured54
PoorFairGood
Security & Privacy Measured76
PoorFairGood
SEO Estimated81
PoorFairGood
Trust Estimated63
PoorFairGood
Reputation Estimated70
PoorFairGood
Six-lens overview · example-clientsite.com · Measured scanned directly · Estimated estimated from public signals, not a verified scan
03
Grade cards, lens by lens
Every lens gets its own card: what the grade means in plain language, what we found, conservative ways to improve (each tagged for effort and impact), and reputable free tools for doing it yourself. Suggestions are general guidance, not guarantees.
Speed & Performance
MeasuredHigh confidenceNeeds work · projected ~80
D68/ 100
What this means
The site loads, but slowly enough on phones that some visitors leave before the first view appears. That is traffic you already paid to acquire, gone before the page arrives.
What we found Measured
Largest Contentful Paint is slow on a simulated mobile connection · hero section
Large, uncompressed images are the biggest weight on the page · homepage banner + gallery
Render-blocking scripts load before the page can paint · <head>
How to improve
Compress and resize the largest images, and serve next-gen formats where browsers support them. Hero images belong well under a few hundred KB.
Effort LowImpact High
Defer non-critical scripts so they load after the first view. Up front, load only what the first screen needs.
Effort MediumImpact High
Turn on caching and a CDN, so static assets are served from a fast edge network.
Effort MediumImpact Medium
General guidance, not a guarantee. Impact varies by site, host and audience.
Tools to help you
PageSpeed Insights Free
Google's own Core Web Vitals report with specific, prioritized suggestions.
People who use screen readers or keyboards hit real barriers on your site. This is also the lens most often associated with accessibility-related complaints, and it is the cheapest area in which to make meaningful progress.
What we found Measured
Images are missing text alternatives · hero + product images
Several text/background pairs fall below the WCAG 2.2 AA contrast ratio · muted captions, footer
Form fields are not programmatically labeled · contact / signup form
Some interactive controls are hard to reach by keyboard alone · menu, carousel
How to improve
Add descriptive alt text to meaningful images and an empty alt attribute to decorative ones. Describe what the image is for, not just what is in it.
Effort LowImpact High
Raise contrast on low-contrast text toward the WCAG 2.2 AA target (4.5:1 for body text). Often that means darkening muted greys a step.
Effort LowImpact High
Give every form field a visible label, and make controls reachable in a logical keyboard order.
Effort MediumImpact High
General guidance, not a guarantee, and not a determination of legal compliance.
Tools to help you
WAVE by WebAIM Free
An in-page visual checker that flags missing alt text, low contrast and missing labels.
<!-- Meaningful image: describe its purpose -->
<img src="team.jpg" alt="Our support team on a video call">
<!-- Decorative image: leave alt empty so it is skipped -->
<img src="divider.svg" alt="">
A caveat. This accessibility read is informational, not legal or ADA-compliance advice. For a compliance determination, consult a qualified accessibility professional.
Security & Privacy
MeasuredHigh confidenceFair · projected ~88
C76/ 100
What this means
Your connection is encrypted and the fundamentals are sound. A few protective response headers are missing, which leaves small gaps. A quick configuration change closes most of them.
What we found Measured
HTTPS is active with a valid certificate · whole site
Several recommended security headers are not present · e.g. CSP, HSTS, X-Content-Type-Options
A privacy policy and cookie disclosure are hard to locate from public pages
How to improve
Add the missing security response headers at your host or CDN. Start with a report-only Content-Security-Policy, then tighten it.
Effort LowImpact Medium
Publish a clear privacy policy and cookie notice, and link both from the footer on every page.
Effort LowImpact Medium
General guidance, not a guarantee. Test header changes in staging before production.
Tools to help you
securityheaders.com Free
Grades your response headers and shows exactly which are missing.
A caveat. These are surface checks of publicly observable configuration, not a penetration test. For assurance on sensitive systems, engage a qualified security professional.
Findability (SEO & AEO)
EstimatedModerate confidenceGood · your strongest lens
B81/ 100
What this means
Public structure and content signals suggest search engines find and understand your pages well, which makes this your strongest lens. There is room to be described more accurately by both search and AI answer engines. This is estimated, not a verified ranking audit.
What we found Estimated
Clean, crawlable page structure with a readable URL pattern
Some page titles and meta descriptions are generic or truncated · interior pages
Little structured data (schema.org), which limits AI-answer citability
How to improve
Tighten page titles and meta descriptions so each is unique and descriptive, with one clear primary topic per page.
Effort LowImpact High
Add structured data (Organization, Product, FAQ) where it fits. It gives AI answer engines something reliable to cite.
Effort MediumImpact High
Answer real questions directly in clear headings and short paragraphs, the format answer engines tend to quote.
Effort MediumImpact Medium
General guidance, not a guarantee of rankings or citation. Search outcomes vary.
Tools to help you
Google Search Console Free
Your real queries, clicks and indexing status, straight from Google.
A caveat. This lens is estimated from public signals, and keyword and demand figures are estimates, so outcomes vary. A live scan, once it reaches this lens, replaces the estimate with a measurement.
Trust & Compliance
EstimatedModerate confidenceNeeds work · projected ~75
D63/ 100
What this means
From public pages, some credibility signals look thin: a clear privacy policy, visible contact details and consent are hard to confirm. This is a business-risk view of observed signals, not legal advice.
What we found Estimated
A privacy policy is hard to locate from the public pages we could see
Cookie / consent disclosure is not clearly surfaced
Business identity and contact details are thin on public pages
How to improve
Publish a plain-language privacy policy and link it from the footer on every page. A template is a reasonable place to start, but it is not legal advice.
Effort LowImpact Medium
Surface a clear consent notice if you set non-essential cookies, and make contact details easy to find: a visible "Contact" link and a physical or business identity.
Effort LowImpact Medium
General guidance, not a guarantee. Requirements differ by jurisdiction and how you collect data.
Tools to help you
Personalized fix checklist In this report
Your trust items are already on the fix-it checklist below.
A caveat. This is not legal advice, and any templates are starting points, not legal documents. Consult qualified counsel for your obligations.
Reputation
EstimatedLow confidenceFair · build over time
C70/ 100
What this means
From public reviews and mentions, sentiment reads broadly positive but thin in volume. There isn't much recent signal to draw on. This is an estimate, not a verified reputation scan.
What we found Estimated
Existing sentiment reads broadly positive across the mentions we could see
Review volume is low, so the signal is thin and easily swayed
Few visible owner responses to public reviews
How to improve
Invite recent, genuine reviews from satisfied customers over time. A simple post-purchase ask is enough; never reward the rating itself.
Effort LowImpact Medium
Respond to reviews publicly, positive and negative, in a calm, professional voice. Claim your business profiles first.
Effort LowImpact Medium
General guidance, not a guarantee. Follow each platform's review policies.
Tools to help you
Google Business Profile Free
Claim your listing to gather reviews and respond to them publicly.
A caveat. Reputation figures are estimates from public mentions, not a verified scan. Outcomes vary, and a change in volume can shift the picture quickly.
04
Competitive benchmark
Overall grade: you against the leader and the site just behind you, two of the three competitors tracked in 5.3. Competitor scores are estimated from public signals.
Overall grade · you, the leader, the site behind you
example-clientsite.com You72
competitor-one.com Estimated81
competitor-two.com Estimated70
Where you win: you already outrank competitor-two (70). ·
Where you trail: competitor-one leads at 81, and accessibility (54) is the single gap standing between you and the top of this field.
Cobalt bar is your site · grey bars are competitors · competitor scores estimated from public signals, not a verified scan
05
Search & demand intelligence
How findable you are, and roughly how much demand that earns you. Two evidence types live here: where you rank is Measured from search results; traffic and demand are Estimated, modeled from public signals and never from your private analytics.
5.1Keyword & search-demand grade
What this means: a single keyword score, how your rankings are spread, and the openings worth chasing first. Positions are measured; volume and difficulty are estimated.
66 / 100: wide reach, low positions. You rank for a healthy spread of terms, but most sit on page two or beyond. Three head terms are within striking distance of the top 10, and they are the fastest route to more measured traffic.
Measured (SERP) ranking positions read from live search results · 142 ranking keywords tracked
Ranking distribution Measured (SERP)
Pos 1–38
Pos 4–1023
Pos 11–2047
Pos 21+64
Most of your keywords (111 of 142) sit on page two or beyond. The lift from page two to page one is where the demand is.
Featured snippet Measured (SERP)2✓ Holding 2 snippets
"People also ask" Measured (SERP)5▲ Present, can grow
AI-answer citability (AEO/GEO) EstimatedLow✗ Rarely cited by AI
Keyword grade rolls up rank, volume and difficulty across 142 tracked terms. Positions are Measured (SERP) from live results; volume, difficulty and AI-citability are Estimated from public signals. Sample data.
How to improve
Strengthen the page-two terms already within reach (positions 11–20). Improve the single best-fit page for each rather than creating new ones.
Effort MediumImpact High
Answer common questions directly on the page to grow "People also ask" presence and AI-answer citability. A concise FAQ is the simplest way in.
Effort MediumImpact Medium
General guidance, not a guarantee. Keyword and demand figures are estimates; outcomes vary.
Tools to help you
Google Search Console Free
Your measured impressions and average position for every query.
A caveat. Volume, difficulty and AI-citability are estimates from public signals, so outcomes vary. Ranking positions are measured from live search results.
5.2Visitor & demand estimate
What this means: roughly how much organic demand your findability earns. Every number here is estimated, not your analytics. Read the ranges, not the midpoints.
Estimated · not your analyticsLow confidence
Read this first
Every number in this subsection is estimated from public signals, not your analytics. Treat the ranges, not the midpoints, as the answer. A live analytics connection would replace these estimates with measured figures.
Estimated organic demand
Low confidence
2.1k – 3.4k
Est. monthly organic visits
Estimated · not your analytics
~$3.2k / mo
Est. value of that traffic
Estimated · not your analytics
~2.7k
Midpoint visits / mo (modeled)
Estimated · not your analytics
Estimated traffic-source mix
Organic search52%
Direct24%
Referral15%
Social9%
Estimated demand in ranges, not exact figures · modeled from public signals, not your analytics
Measure
Low
Midpoint
High
Basis
Monthly organic visits
2,100
2,700
3,400
Estimated
Monthly traffic value (USD)
$2,500
$3,200
$4,100
Estimated
Organic share of visits
46%
52%
58%
Estimated
Estimated from public signals, not your analytics. Ranges reflect modeling uncertainty; the true figure sits somewhere in the band. Confidence is low until a live analytics source is connected. Sample data.
How to improve
Connect a live analytics source so these estimates become measured figures. A free, privacy-respecting analytics tool will do.
Effort LowImpact High
Publish depth on the topics you already rank for. Answer the questions a buyer asks before a competitor does.
Effort MediumImpact Medium
General guidance, not a guarantee. Estimated demand varies with the model and the market.
Tools to help you
Google Analytics Free
Replaces these estimates with your real, measured visitor numbers.
A caveat. Every figure in this card is estimated from public signals, not your analytics. Treat the ranges as the answer; outcomes vary.
5.3Competitive share-of-voice
What this means: you against the same three competitors on the metrics that decide who gets found. Keyword counts are measured from search results; everything else here, competitor grades included, is estimated.
Higher grade than competitor-two (72 vs 70) on overall quality.
Comparable keyword count to competitor-two with a cleaner technical base.
Two featured snippets already held, a foothold competitor-two lacks.
Where you're behind
competitor-one out-ranks you on 3× the keywords (410 vs 142).
Backlinks trail two of the three competitors (310 vs 740 and 1,180).
Estimated traffic trails the leader by roughly 2.4×.
Cobalt bar / highlighted row is your site. Keyword counts are Measured; everything else, competitor grades included, is Estimated from public signals. Sample data.
How to improve
Defend the two featured snippets you already hold and shore up the pages behind them. Keep winning answers fresh and accurate.
Effort LowImpact High
Earn a few relevant, genuine links over time. Be useful to your industry instead of chasing volume.
Effort HighImpact High
General guidance, not a guarantee. Competitive and demand figures are estimates; outcomes vary.
Tools to help you
Google Search Console Free
Shows which sites link to you: the measured basis for your link profile.
A caveat. Traffic and backlink counts are estimated from public signals, not your analytics or an official vendor score. Outcomes vary.
5.4Authority & backlinks
What this means: how much trust the wider web lends your domain, and the link gap you would need to close to compete. All figures here are estimated from public link data.
Estimated · public link dataMedium confidence
38proxy / 100
Domain authority proxy
Medium confidence
128
Referring domains
Estimated · public link data
310
Total backlinks
Estimated · public link data
An authority proxy of 38/100 is workable but light for your field. It is a modeled stand-in for trust, not an official score from any single vendor.
Referring-domain gap vs competitors Estimated
You128
competitor-two96
competitor-three240
competitor-one380
Link gap to close to match the leader: roughly +252 referring domains. That takes sustained outreach and content, not a quick fix.
Authority proxy and link counts are Estimated from public link data, not your analytics and not an official vendor score. Sample data.
How to improve
Create something worth linking to: a useful guide, tool or dataset for your field. Earn links by being cited, not by asking.
Effort HighImpact High
Reclaim unlinked mentions of your brand. A polite note can turn an existing mention into a link.
Effort MediumImpact Medium
General guidance, not a guarantee. Authority is a modeled proxy; closing a link gap takes sustained effort.
Tools to help you
Search Console Links report Free
Your measured referring domains and top linked pages, straight from Google.
Re-grade once live scanning (Lighthouse + axe-core) reaches your site
Performance budget & monitoring on each release
Quarterly accessibility & compliance review
Sustained reputation & content cadence
Projected trajectory
From a C toward the A-range, in stages
Today72 · C
After "Now" fixes~80 · B−/B
After "Next" fixes~88 · B+/A−
Projected overall grade at each stage. Projections are estimates from the deterministic model. A re-grade after each stage replaces each projection with a result.
Fix-it toolkit
Everything you need to act, with or without us
Your checklist, the free tools, the templates and the built-in consultation, in one place, so you can start today. All guidance is general and conservative by design.
Your personalized fix checklist
Add alt text & form labels · accessibility, low effort
Raise low-contrast text toward AA · accessibility
Compress hero images, defer scripts · performance
Add security response headers · security
Publish privacy policy & consent · trust
Ordered by return · general guidance, not a guarantee
Free tools, mapped to your gaps
PageSpeed Insights · speed
WAVE + Contrast Checker · accessibility
securityheaders.com + SSL Labs · security
Google Search Console · findability & links
Each tool is free · opens in a new tab
Starter templates
Privacy policy outline · a template, not legal advice
Cookie / consent notice · a template, not legal advice
Security-headers snippet · test in staging first
Review-request message · follow platform rules
Templates are starting points · consult counsel for legal documents
Ask this report & re-grade
Put a plain-language question to your findings in the Ask this report consultation; standard questions are free. After you make changes, run a free re-grade to see your new score. Checking your progress costs nothing.
Standard questions free · re-grade free
08
Methodology & confidence
The grade spans 5 axes and 26 metrics, each scored 0–100 and rolled up into the overall. Two kinds of evidence sit behind it, and we always tell you which is which.
Measured
Scanned directly
Performance, Accessibility, and Security & Privacy are read from the live page. These carry the highest confidence and are the basis for any risk language in this report.
Estimated
Estimated from public signals
Findability, Trust & Compliance, Reputation, and all traffic, demand and authority figures are estimated from publicly visible signals. They are directional indicators, never presented as a verified scan, and they turn into measurements as live scanning rolls out. Keyword positions are the exception: those are measured directly from live search results.
On the demand numbers: traffic, visitor and authority estimates in this report are modeled from public signals, not your private analytics. Treat them as ranges, and connect a live analytics source to replace them with measured figures.
Compliance note
Trust, compliance and accessibility findings describe business risk and observed signals that may be historically associated with regulatory exposure, not a legal determination. This assessment does not constitute legal advice.
How we measure vs estimate
Measured means Performance, Accessibility and Security, read from the live page.
Estimated means everything else, from public signals, except keyword positions, which are read from live search results.
Data provenance
Sourced from the live page and public web signals only. This is not your private analytics: no Google Analytics, no server logs, no account data. Connect a live analytics source to replace estimates with measured figures.
Live pageSERP Public signals
Not legal advice
Trust, compliance and accessibility findings describe business risk and observed signals that may be historically associated with regulatory exposure, not a legal determination and not legal advice. For a compliance determination, consult a qualified professional.
Report HL-GR-2026-0472 · Method Peregrine Precision Evaluator v1 · Issued 30 Jun 2026Houtos Labs · We don't guess. We grade. · Sample
09
Ask this report
The Deep Report would come with a built-in consultation. Ask it anything about your findings in plain language, and it would answer from your report alone. It has not launched; what follows is a sample of how it is designed to work.
Ask this report Sample
100%
Consultation remaining100%
Standard questions would always be free and would never use up your consultation. Deeper, custom questions, the kind that need fresh analysis of your site, would draw it down a little each time.
Sample only. The live report would answer in real time, from your findings.
Free to ask
Free Which fix gives the biggest lift?Free What do I do first?Free Explain this issue to my developerFree Is this a legal risk?
Sample
Ask this reportConsultation · 100%
You
You askedWhat should I fix first?
Standard question · free · meter unchanged
Ask this report
Start with accessibility. It's your lowest lens, at 54, and the cheapest to move. Adding image alt text and form labels alone is projected to lift it toward 70, and it lowers the risk area most often tied to ADA complaints.
From your scan · Accessibility 54, measured
You
You askedDraft a 6-week plan my two developers can follow, with the fixes in order.
Custom analysis · draws the meter down a little
Ask this report
A staged plan from your findings. Weeks 1–2: alt text, form labels and contrast (accessibility 54 → ~70). Weeks 3–4: compress hero images, defer non-critical scripts (performance 68 → ~80). Weeks 5–6: add security headers and publish a privacy policy (security & trust). Re-grade at the end of week 6 to see what moved.
From your scan · 3 measured lenses + roadmap
Ask about your report…
Free Standard questions never use up your consultation.If it runs low, at launch you would be able to refill to 100% ($50, adding $50 credit), book a scope call ($295) or subscribe for ongoing reports. None of that is on sale yet. A scope conversation starts over email today, free.
Sample exchange · the live consultation would answer in real time, from your findings alone. Standard questions would be free; deeper custom analysis would draw the meter down.
When your consultation is used up
Example state
Consultation remaining0%
Once the live report launches, you would have two ways to keep going:
Refill $50
Top your consultation back to 100% and keep asking this report your questions. Each $50 would also add $50 of development credit (90-day window). Refills are not on sale yet.
Talk to our developers $295 later · free today
Bring in our developers and we turn this report into a scoped plan to fix it and ship it. The $295 scope fee has not launched; today that conversation starts over email, at no charge.
Example state · the paid refill has not launched, and neither has the $295 scope fee; the scope-call link emails our team and that conversation is free today.
Hand the fixes to us.A scope conversation brings in our developers. It starts over email and costs nothing today, because the $295 scope fee has not launched.
This is a sample built from public-signal modeling. The four "Now" fixes are cheap and within reach. Once live scanning reaches your site, these projections become measurements, and a re-grade after the work shows what moved. Run a free grade now, or email us about a scope call with our developers.
Sample · nothing on this site is on sale yet and no payment has ever been processed. When paid products launch, sales would be final and the $50 would convert to a $50 development credit running 90 days (Credits policy) · see how we grade in our methodology.