Most websites leak money quietly. Measure the leak, fix what pays, prove it worked.
It happens through pages that load slowly, visitors who can't get in, and search engines that never find you. None of it arrives as a line on an invoice, which is why it lasts. The ROI of grading your website starts with finding those leaks: a free grade first, then the fixes ranked by what they pay.
Photo: Unsplash
The quiet cost of an ungraded site
An unmeasured site tends to lose money in ways no dashboard shows. Published studies link the problems below to lost customers and lost rankings. Each range is cited to its category of research, so treat every one as illustrative. Your site may be better or worse.
Slow pages shed visitors
Google's research reports that as page load time grows from 1 to 3 seconds, the chance of a bounce rises sharply. Every visitor who leaves before the page appears is demand you already paid for, walking out the door.
Illustrative · results vary Drawn from Google / Deloitte "Milliseconds Make Millions" and Think with Google bounce-probability research.Inaccessible sites lock people out
The CDC reports that roughly a quarter of US adults have some disability. When a site fails the accessibility basics, a meaningful share of visitors can't finish a purchase or a form. Inaccessible sites also draw ADA demand letters.
Illustrative · results vary Drawn from CDC disability prevalence data and the WebAIM Million annual accessibility survey.Page two is nowhere
Click-through studies keep finding that the top of page one takes the large majority of clicks, and results past page one get almost none. If Google and AI answer engines can't parse and trust your pages, you're missing at the moment buyers decide.
Illustrative · results vary Drawn from widely reported organic click-through-by-position studies (Advanced Web Ranking, Backlinko).Broken trust signals stall the sale
First-impression research finds that visitors judge a site's credibility almost instantly, mostly on how it looks and behaves. A security warning, a missing policy, thin reviews or clumsy design quietly pushes a cautious buyer toward a competitor.
Illustrative · results vary Drawn from Stanford Web Credibility research and Nielsen Norman Group first-impression studies.What a grade changes. Nobody invoices you for these leaks. A grade turns them into a ranked list you can work through, which is the point of measuring before anyone builds.
The ROI math, with every number labeled
How it is meant to work: a small one-time diagnostic would buy you a ranked fix list, and if you then built with us, the fee would convert to a credit against the work. It is not on sale yet. The numbers below are a worked example, not a forecast for your business.
Illustrative example, not a guarantee. The $50, the $50 credit and the $2,500+ starting point are our intended Houtos Labs prices. The Deep Report has not launched, so they are indicative and not an offer to sell. What varies is the return from the fixes, and that depends on your traffic and how much you implement. The credit would run 90 days from your first purchase; the full terms are in our Credits policy.
Two labels on this page. Intended pricing marks our own figures ($50 · credit · $2,500+ start), set by us but not yet on sale · Estimated marks the illustrative returns, which are never presented as a promise.
| Scenario | Monthly visitors | Baseline conversion | Lift after fixes | Extra orders / mo | Value / order | Added value / mo |
|---|---|---|---|---|---|---|
| Conservative | 5,000 | 2.0% | +0.3 pts | +15 | $60 | $900 |
| Typical | 10,000 | 2.0% | +0.5 pts | +50 | $60 | $3,000 |
| Strong | 25,000 | 2.0% | +0.8 pts | +200 | $60 | $12,000 |
How to read it. Pick the row closest to your traffic, then swap in your own numbers. That is the only version that matters. A conversion "lift" is never a promise: some fixes move the needle a lot, some a little, some not at all. The table shows the shape of the math, not a result. Illustrative · results vary
Every rung has to earn the next one
No leap required. Every rung is optional, and each should prove its worth before you take the next. Fixes raise the floor, and monitoring stops it sliding back. Rung 0, the free grade, is the only rung you can use today. The paid rungs have not launched. Their prices are what we intend to charge, not an offer to sell, and nothing here can be bought yet.
Run your URL through The Grader for an overall score across all six lenses: speed, accessibility, security, SEO/AEO, trust and reputation. You need no card and make no commitment. Everyone starts here.
Every graded finding with its fix ranked, a plain-language "what this means / if you fix it" for each, free tools, and a built-in "ask this report" consultation. The $50 would convert to a $50 development credit if you build with us, valid for 90 days. Not on sale yet.
Scheduled re-grades, so a hard-won score doesn't erode after your next deploy, a new plugin or a content change. You catch a slip while it's cheap to fix, before it costs you customers.
Our developers scope the real work against your report: the timeline, the priorities and the plan for your build.
We build the fixes, and every change traces back to a finding in your report. Your earlier report credit applies, and we can re-grade afterwards to confirm the lift.
Why it compounds
A one-time fix lifts your baseline. Monitoring protects that baseline release after release, so you aren't paying to solve the same problem every quarter. Over a year, monitoring is a small fixed cost, while a site that stays fast, accessible, findable and trusted keeps earning every month it's live. Illustrative · results vary
Why grade first, then build
Most dev shops guess at quality and bill you for the guess. We measure first, tell you plainly what was measured and what was estimated, and design the diagnostic to come back to you as credit.
The differentiator
Measured, not guessed
Every finding is labeled by how we know it: measured from a real signal or estimated from public data. You always know which number to lean on. Our limits are printed on the report, where you can see them.
Built for owners
Plain-language fixes
Every category comes with "what this means" and "if you fix it," written for an owner rather than an engineer. Work through it yourself with free tools, or hand it to us. Either way, nobody has to translate it for you.
Aligned incentives
The $50 turns into credit
The $50 report is designed so the fee becomes a $50 credit toward development. We only win when the work is worth doing, so we have no reason to inflate findings. It has not launched yet, so no one has paid it.
What we measure directly
- The technical and accessibility signals your page exposes
- Security response headers and transport configuration
- Structure and markup that answer engines and Google read
What we mark as estimated
- Traffic and demand figures estimated from public signals
- Authority and backlink proxies from public link data
- Projected score lifts, until a re-grade after the work confirms them
The ceiling. Today's grade is a deterministic model, not a full live scan, and the report says so. Live scanning with Lighthouse and axe-core is rolling out; as it reaches each lens, the estimates on your report become measurements. Better you hear about the ceiling from us than find it yourself. See how we grade →
Fair questions, straight answers
The objections a careful buyer raises, answered plainly. If an answer here changes your mind, it did its job.
Is the ROI a promise?
No. Anyone who promises you a specific return is guessing. Every figure on this page is an illustrative example built from category research and simple math. Your return depends on your traffic, your market and how much of the fix list you implement.
What we can stand behind: the free grade runs today, the fixes come ranked, and a re-grade after the work shows the technical lift on the same rubric. The $50-becomes-a-credit is what we intend at launch, not something you can buy today. The revenue is yours to earn. We make it measurable and cheap to go after.
What if I can't act on the report myself?
You have two ways forward, and neither leaves you stuck. The report comes with free tools and step-by-step guidance in plain language, so a capable owner or their current developer can make the top fixes without us.
If you would rather have it done for you: the paid $295 scope call has not launched, so for now you start the conversation by email at no charge, and our developers scope the work with you. Development is arranged over email and invoiced directly. You choose how involved you want to be, and nothing locks you in.
Why should I pay $50 when other tools scan for free?
You shouldn't pay for a score, so we don't charge for one. The grade is free, today and at launch. The $50 would buy the Deep Report: ranked fixes, plain-language explanations, the built-in consultation, and the work of turning raw signals into a plan you can act on. It is not on sale yet, so today you don't pay $50 for anything.
It is also designed to convert to a $50 development credit if you build with us, valid for 90 days. Free scanners hand you a wall of red flags. The Deep Report is built to hand you a ranked plan you can budget for.
How accurate is the grade, really?
Accurate enough to set priorities, and upfront about its ceiling. The grade that ships today is a deterministic model. Where the scan engine can't read a page, it estimates and says so, and it always keeps what it measures separate from what it estimates. It is not yet a full live scan of every metric.
So estimated figures are labeled estimated, and projected lifts are labeled projected. Live measurement with Lighthouse and axe-core is rolling out, and until it reaches a lens, that lens stays labeled estimated. You hear about the limits before you buy, not after.
What's the catch with the credit?
Plain terms, published before any money is at stake. The credit does not exist yet, because the Deep Report has not launched and no one has been charged. At launch, the $50 fee would convert to a $50 credit toward development, valid 90 days from your first purchase. Development starts at $2,500+, so the credit is meant as a real discount on real work.
Sales would be final, the full terms are on the Credits policy page, and no auto-renewal would be hidden in the diagnostic. Monitoring, if you chose it, would be a separate subscription with its own price, and you could cancel it.
You can't grow a number you never measured.
Grade your site free. If the findings are worth acting on, the Deep Report would turn them into a plan you can budget for, and at launch its fee comes back as a build credit. You won't need a card to see your score, and nobody will push you up the ladder.
Free grade, no card required · paid products have not launched, so no charge has been made and every price here is indicative, not an offer to sell · at launch the $50 Deep Report would convert to a $50 development credit, valid 90 days, with sales final (see the Credits policy) · every figure on this page is an illustrative example, not a guarantee · questions: hello@houtoslabs.com